Overview
Brand and packaging for a wellness range sold through independent grocers.
Brief
Bloom was launching with four products and planning twenty. The packaging had to hold its own on a crowded shelf without looking like medicine.
Approach
Hand-painted illustration for the warmth, sitting on a strict type and layout grid underneath so the range stays coherent as it grows.
Each product takes its colour from a fixed matrix, which means a new flavour is a choice rather than a redesign.
Outcome
The range launched in 40 stores. Adding a product now means picking a colour and commissioning one illustration.
